Latest on the tear dropped shaped boat.
Fantastic and interesting following the building of this revolutionary design. The boat is nearing launch. Very exciting! Read the story here and like us on Facebook.
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Facebook ad campaigns
We have been working on some Facebook ad campaigns for both non profit organisations and commercial operations. Marine Rescue Sydney on Facebook here. Marine Rescue Broken Bay here . Sydney Boathouse are building a world class marina at Rozelle and we are running a Facebook ad campaign for them. Visit them here and on their website here. I currently believe Facebook ad campaigns are more effective for online marketing. If your client already has a good website, it's also a good idea to run a Google AdWords campaign because the demographic has a slight overlap but is still different enough to warrant the time and expense.
The increasing power of Facebook
After many years promoting and managing online marketing campaigns primarily using Google AdWords, we have now switched to using Facebook Ad campaigns. The analytics are good and the cost of acquisition lower for our clients in some cases. There is still a strong case for using websites and AdWords although we now suggest using the blog format to facilitate comments. Marketing has moved towards developing a community that provides useful feedback on goods or services. Criticism can be useful and response time is faster using comments on FB and blogs. The platforms also provide valuable information about your likers and commenters that can be used to better tailor our clients goods and services. I conduct research on how creative types are using FB by accumulating friends to a personal profile. Have a look!
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