Facebook Business Manager
Facebook have developed a solution for agencies that manage a number of Facebook pages for clients. It offers the opportunity to apply individual payment options for each client and a reporting system for each campaign. Sounds ideal, right? No. The system demanded a company website as a reference and insisted that entity be made an admin for all the pages managed. This proved to be a big problem for one non profit client whose Facebook page we admined. Their manager demanded the page be managed by an individual and they objected to the introduction of a company onto the list of admins for their page. We are keen to use any software that will improve productivity and we enjoy adapting to the fast pace of online marketing change. The need for clients to quickly evolve their thinking about social media and online marketing is obvious to social media managers but not necessarily to the clients. And into that knowledge gap many business relationships will fall never to be seen again.